Our brand was founded in 2020 with the aim to create on-trend men's watches with a high-end look and feel, but without the premium prices.

The team started a key fashion trend with the release of our skeleton dial automatic watches. They were an instant hit, and we haven’t stopped innovating ever since.

With a team of experienced watchmakers, photographers, product designers, and brand ambassadors behind AAPEX you can be sure to turn heads and leave a lasting impression with our stunning men's watches. 



Our Team has always been inspired by people that push their limits and turn ideas and passions into reality. The go-getters that are driven and have a deep desire to achieve a specific goal to be the best version of themselves are the true definition of what the brand represents.

We have a wide range of customers ranging from fashion influencers, music producers, entrepreneurs, Athletes, Photographers, Students, and ambitious people that resonate and support our growing brand.



We have great confidence in our watches, and we work hard to go above and beyond to deliver a fantastic shopping experience and great customer service.


We offer worldwide shipping and free UK shipping, 30-day returns, and a 24 months warranty on all of our timepieces. There is always a dedicated customer service team member here to help with any issues you may have. Our watches are in stock at our Uk facility.

Each timepiece will undergo stringent inspection and after passing, quality control will have a holographic quality control sticker applied by hand once it has passed all checks. We only use quality craftsmen with many years of experience to produce each timepiece.